My love for design began with textile design, where I discovered how materials, textures, and patterns could tell stories and spark emotions. That foundation continues to shape my work today, giving me a deep expertise in creating surfaces and colors that feel both innovative and timeless.

​

Over the past decade, I’ve led global color direction and trend strategy for performance and sportstyle footwear, from concept sketches to final products, specializing in CMF. My designs have been part of award-winning collections and some of the best-selling sneakers worldwide.

​

I believe design is more than aesthetics—it’s about anticipating future consumer needs, amplifying diverse cultural voices, and creating emotional connections through color and design language.

​

Born in Korea and based in Boston, I draw inspiration from travel, fashion, and everyday culture. Outside of design, you’ll find me running marathons, practicing yoga, or exploring new cities.

​

My mission is simple: to create color and design stories that inspire, connect, and shape the future. With expertise in textile design, brand strategy, and color management, I help align creative vision with business goals—turning consumer insights into unforgettable global design stories.